While developing V3’s social strategy, we considered the content would be featured on their story highlight section. We ultimately created seven content categories: About Us, FAQs, Services, Service Bundles, Behind the Scenes, Photoshoot, and Reviews.
From there, we applied the modern and minimal direction of the brand identity and created a symbol set that would use basic design elements, like line and shape, to create symbols that best represented each category and made relationships between the sections that were similar.