Leora
CLIENT: Leor and Laura Klein
TASK: Presentation Design, Brand Identity
TASK: Presentation Design, Brand Identity
Leor and Laura Klein initially reached out in March 2022 to work on the pitch deck for their cafe proposal to United Talent Agency. After establishing a culinary relationship at UTA, they wanted to transition from being just a catering service to becoming an on-site cafe.
Initial Identity and Interior Design Direction
After successfully pitching Leora Cafe, we worked with the founders to further develop their identity into one that embodied “California vibes with a Mediterranean twist.” We created various concepts that beautifully combined the cool, rustic, modern, and color aspects of both regions.
The Final Visual Identity
Following rounds of conceptual development, we finalized a version of the initial design direction that built on aspects seen in a various concepts. This blending created a final identity that feel authentic, hip, and rustic.
Following rounds of conceptual development, we finalized a version of the initial design direction that built on aspects seen in a various concepts. This blending created a final identity that feel authentic, hip, and rustic.