PHAT

Inspired by his Vietnamese roots and culinary background, Nguyen sought to stir things up in the condensed milk space with a vegan, coconut-based condensed m*lk. Its syrupy and luscious quality paired with traditional Vietnamese flavors creates a product that’s never hit the shelves before. PHAT reimagines how condensed milk can be used and paired.

PHAT is for people that actively look to try new ingredients, that prioritize a high quality and flavorful product. The identity takes sweet aspect of condensed milk and its uses and mixes it with the traditional flavors that Nguyen imagined. What’s created is a fun identity with illustrations and typography that feel bold, authentic, and hand-made.

V3 Studio