Teascape
CLIENT: Vy Le
TASK: Brand Identity, Packaging Design
TASK: Brand Identity, Packaging Design
In everything she does, Vy Le, founder of Teascape, aims to create spaces for healing. Teascape does that and more.
Located on the outskirts of Anaheim, Teascape is a bubble tea experience that aims to create spaces for healing, peace, and rest. Its’ tucked away location, distant from the hustle and bustle of city life, brings an enjoyable and fresh take on bubble tea. We worked Vy to create a truly unique boba experience that is completely different from the typical order and go spots.
Located on the outskirts of Anaheim, Teascape is a bubble tea experience that aims to create spaces for healing, peace, and rest. Its’ tucked away location, distant from the hustle and bustle of city life, brings an enjoyable and fresh take on bubble tea. We worked Vy to create a truly unique boba experience that is completely different from the typical order and go spots.
After strategizing how Teascape would be set apart, we focused on creating a visual identity that embodied the healing, peaceful, and restful feeling that the space was intended for. These feelings visually translated into a somewhat mythical visual identity with a dreamy color palette, wispy and dainty line illustrations, and an elegant, high-contrast, calligraphy style logotype.