A-Sha Dry Noodles
CLIENT: A-Sha Foods USA
TASK: Refreshed Design Direction, Social Media Management & Reporting, Content Creation, Photography, Video
Before the launch of their BT21 Collab Noodle launch, we worked with the A-Sha Foods USA team to strategically refresh the design direction for their Instagram and Facebook profiles.
By honing in on A-Sha’s core values: transparency, innovation, sustainability, and premium-quality, we developed a strategy that would emphasize A-Sha’s goal of preserving Taiwanese culture and innovating the ramen noodle industry.
A-Sha’s Initial Direction
A-Sha’s Refreshed Direction
Product Launch
Role: Content Creation - Photo & VideoIn preparation for the launch of their Hello Kitty Brown Sugar Boba Kit, we strategized content that would tie A-Sha’s pre-existing Hello Kitty & Friends collection with this new product. The content for this launch highlights the new Boba Kit, while also introducing it as something to enjoy with the Hello Kitty & Friends Noodle Collection.
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