IO
TASK: Brand Identity Design
Originally known as IO Collective, IO is a fine jewelry collection designed by Jenifer Thai. Following the name change, Jenifer wanted to refresh the brand identity so that IO would be known and presented as a brand that’s unafraid of conformity, experimental, and intentional.
With this in mind, we developed an identity that would focus on embodying timelessness, opulence, and ethereality.
With this in mind, we developed an identity that would focus on embodying timelessness, opulence, and ethereality.